If we had a dime for every time someone said your website doesn’t matter, we’d be rich. And you’d be richer if you chose to see that, yes, your website does matter. Still, that’s not enough to leave it at. We need to talk about what matters and what doesn’t matter. To say it doesn’t at all is a surefire way to send you down the list of rankings on search engines.
Why it Matters
- It’s your brick-and-mortar online.
It’s your storefront and the place where people window shop and make purchases or book appointments. We are in an internet world, and it dominates people’s choices in life. No decision is made without a brief search online, be it via a Safari app or ChatGPT app. We check reviews, watch videos, read blogs, check forums or Reddit. We have the power to make a well-researched decision.
If I wanted to look for someone qualified and reputable to care for my mom or dad, I am going to research the heck out of home care agencies all around my region or my parent’s location. There’s no way I would just go down the street and walk into an agency slamming down $10,000 in cash saying, “Sign me up, Scottie!” I’m going to interview everyone and determine the best common denominator – along with my parent’s opinion, of course.
- Your Marketing Ads Direct Here
You can do call ads, that’s totally fine. But there is a common option to generate more traffic to your website. For one, analytics are captured best this way, and you can see which ad is attracting the most people from your target audience. It gives you insights into where people are clicking, meaning which page is the most viewed. You can then use this data to improve these pages or ads to attract even more people.
The best part is that you know what steps someone takes before submitting that contact form. You can begin to draw out a pattern and notice if one blog is leading people to scope out your products or services and then which one of those gets them to click your contact or About page. Usually this is a sign that something you had on these pages was interesting enough to get someone thinking about becoming your next client or customer.
Why it Doesn’t Matter
- After a while, your site is perfect and only requires a blog or fresh update once a month. Yes, truly. Once you have the initial aesthetic laid out and a lot of helpful and valuable content on there to give people the answers they’re looking for, you’re good to go. There’s no need to spend a lot of time or money on updating your website. We used to create two blogs per week per client indefinitely until we realized there is only so much information you can cover on one topic. Otherwise, it has become a waste of our client’s investment in us to keep up. Their money would be better targeted elsewhere. And we have found great success with this. Our own theory has been proven. The site is just fine with a once-per-month micro facelift, or rather, a touch of mascara then we’re out the door.
As you can see there is only one point listed for why your website doesn’t matter. Once the leg work is done and your site is solid with all its offerings and information, it’s not practical to invest more into prettying it up or adding new content frequently. The two points listed in why it is important are what you need to take home. That’s what real management of a website is. It’s meant for analytics and to serve as a gateway for someone doing their research to pay you for what you’ve got.
In other words, lock it in right here and now: Your website is very important.
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