Having skills these days is a commodity. Most people can get into college and get an education. There are plenty of opportunities to build skills in any industry. Sure, it may require more capital as you progress, but you can still study and practice anything if you want it badly enough.
Think about what you can offer. Can anyone else do it? What is the command of entry in your career? Can you provide something that took you a long time to achieve? Let’s say your skill is in writing blog content for businesses, how is that a skill when many businesses are using AI and don’t need you?
Don’t be discouraged, as you can see, we’re blog writers, too, and we believe it still has a special place and is indeed a skill worth keeping. However, there is a way to be better at it than everyone else.
How to Be Better at Your Skill When Anyone Else Can Do It
You need to find where people take shortcuts. Then you need to find where those shortcuts have problems and setbacks to other businesses. If you’re a b2b seo agency who specifies how they’re different like this one, how is what you provide different than what other agencies provide? For instance, most like to do it all. They market their services in social media management, PPC, Google Business Profile, and much more. That’s full service and trust us, many provide this. What’s the one thing you’re excellent at that provides businesses with the best return?
If you are an seo agency, then you probably have done keyword research. Choosing your skill is similar. You’re going to want to look for the one that’s needed by popular demand but low in competition. Like with keywords, you choose ones that have great traffic but are lower in their competition to rank for. You wouldn’t go swimming in a sea full of sharks hoping to have an easy time getting your own food supply. Why would you market yourself in an online world full of top dogs claiming the same clients you need?
In other words, find where you are great at something that isn’t as focused on. If most seo consultants offer full services, then they aren’t providing excellent work in one area. They’re too spread thin and if not, outsourcing, which means they rely on others to provide the skills and then charge their clients a lot to pay for those expenses. You can find that one popular piece of work, study it like your life depends on it, and provide just that service to your client.
This makes you the expert. This keeps you in the game for the long run. Where you once had a commodity of a skill, you now stand out as the leader of your skill.
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