Your site needs content. And it needs content that is updated often. Search engines like freshness. Do you have to post twice per day? No, be real. No one has that kind of stamina in a game. And if you do want to argue and say you do, you’re wrong. You’re literally using AI to write everything for you and that is NOT the kind of content you want on your site. You can get away with every 5-10 days, honestly. Even once per month.
When you build your content, you need to consider the following:
Are you writing about what people are interested in learning about?
Are you putting keywords in every single sentence?
Are you using AI to write 80%-100% of your article?
Did you write a bunch of blogs then quit?
Are you outsourcing your content creation to someone other than on your direct team?
Let’s go through each of these and discuss why they’re important to even think about around your content creation.
Giving People What They Search For
Stop writing things you guess are what people want to know. It’s cringey when some company puts out a similar, but knock-off version of a game that’s already been created. Like Cards Against Humanity, it’s the same game, just different cards. We’re moving on.
You don’t want to copy someone who’s already wrote about the same thing you’re writing about. For instance, if someone wanted to learn about blowing up their online retail business, which is eCommerce, then they’d probably search something like how to build my online Shopify business, or maybe they’d want to know about related topics to eCommerce SEO services, like “how do I rank my pottery business website”. I don’t know, but you’d better produce something that can help someone specifically looking to build their pottery business. And more so, you’ll want to know about pottery. And if you think you can just ask AI to write that up for you, wait until we get to number three.
Keyword Stuffing
Oh, my goodness, this is an annoying part about content creators. They think that you can do SEO with a blog. Wrong! There’s no such impact and it will not get you ranked. Yes, you want to have good content – don’t just write something that lies. But, adding your search term in every section of your blog post is not only disgusting, it’s flat out harmful to your business.
Search engines know when you’re overdoing it with keywords. It used to be that you could benefit this way, but SEO has changed. Too many people have written bogus articles that are so hard to read. Search engines want to deliver good quality to their customers – searchers. You think anyone would stick around to using these engines if all they got were topics about sea monkeys when they wanted to learn about mythical sea monsters? No. It’d get frustrating real fast. Just like we don’t like when a video game is too easy to solve because it gives us no fun in thinking, strategizing, or defeating a challenge, we don’t like a blog that repeats the same phrase every other sentence. Have you ever enjoyed a word on repeat? Neither have we. We. We.
Can AI Replace You?
Nope. If you’re using AI to write your content then so is your competitor and again, you’re posting the same stuff that everyone else is and it’s frustrating. Now your business gets lost in the crowd and you lose your sparkle. Good job.
AI loves to use the same words, too, and they are notorious for keyword stuffing. Not to mention, it’s hard to read. Now, we can all spot an AI article from a mile away. And it’s all written like someone did 30 seconds of research and decided they were an expert. It’s obvious. Don’t do it. Write what you know. Trust yourself. Stop copying and pasting from AI.
And if you think you can be smart and rewrite portions of it, you’re still wrong. There are subtle clues that give away an AI article, and it just makes you a phony. If you want to seem like you know something about your own business and what you’re selling, then you better write what you do know. If you’re not confident with it, well, just know that using AI is obvious and automatically makes you look incompetent.
Throwing in the Towel with Writing
If you want to know how many blogs you should write before stopping, here’s a rule:
Find out how many, how often, and how many words, your competitor writes/posts, then copy that and keep adding. Add more words. Post more often. And update content at least once per month. It could take you a few months or a year to beat what your competitor has, but it’s the only way to support outranking them.
Just don’t give up. You want to keep the content coming. Remember, freshness. Just like we like when our favorite game developers produce a new game, we’re first in line to try it out. Publish too many, too soon, and we get overwhelmed. Give us enough, and we’re your best supporter.
Passing the Torch
Who knows more about your agency than you? No one. So why on Earth would you pass that on to someone just because they’re faster, cheaper, and give you more time? Again, with the quality and credibility, if someone else is writing for your pottery business and they have no idea about kilns or fire or clay, why are they writing for you? Take a moment every 5-10 days and then once per month to write something from your own expertise. Trust us.
Tough stuff? It can be. We wouldn’t be telling you this if we didn’t do any of these things ourselves. We have, and we have learned to never do them again. It’s not worth it because it doesn’t help. It’s time wasted. It’s money wasted. Yes, even if you subscribe to AI tools to write “better” and more unique content, it’s only the same thing but glorified.
Show up for your own business. You’ve got something to show people. Own it!
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