“I’m team captain, and I choose you.” Have you heard of that before? Maybe you have, maybe you haven’t. We’re all adults now, so it’s safe to admit if we weren’t the most chosen kid among our classmates. But do you know what adults still do? They keep up with the Joneses. Which means it’s…

If we had a dime for every time someone said your website doesn’t matter, we’d be rich. And you’d be richer if you chose to see that, yes, your website does matter. Still, that’s not enough to leave it at. We need to talk about what matters and what doesn’t matter. To say it doesn’t…