We tried everything under the sun when it came to marketing. We followed every so-called guru out there and put their work into practice. We bought their courses and followed everything exactly the way they said to. Did any of it work? Sure, we’d be lying if we said it didn’t. There were some moments of positive feedback to prove our efforts were worthy. After some time, the efforts got boring. They became difficult to manage, and we began to procrastinate. Does that seem like the right path forward to you?

We’re here to talk about our experiences having more fun. We’re here to show you the ways we decided to stop following blueprints and to instead follow our own intuition and have more fun. Essentially, we treated marketing as a game. Sometimes you win, sometimes you lose. The idea was to stop getting caught up in the losses.

Those losses feel awful and set us back in achieving any of our goals. Perhaps later than sooner, we realized that it is easier to accept and embrace when we lose. To learn from and move past the times we didn’t get what we expected.

And that’s another thing: expectations.

Funny thing is when we set super high expectations that don’t get met – because not all of them will, no surprise there – we tend to throw in the towel and give up or take a totally new direction. We didn’t just do this with marketing strategies. We did this with businesses! We had a reputation for starting one and ending it only to start a completely new one in a totally different industry. We were on a bad cycle of rinse and repeat.

The whole idea of treating our internet marketing strategies as a game is to expect losses, but to enjoy them too. Enjoy losing? Yes! Every loss is a sign that you need to tweak something and shift the dial just a bit until you find alignment toward success. Success to you can be getting more leads, or even finding more joy in your career, like it was for us. As a bonus, we found more success. It took some time, considering we were rewiring our subconscious beliefs to accept this radical approach to business, but it has been worth it.

We threw out anything we didn’t enjoy at all – managing social media accounts – and instead did research, tested, and improved on methods that were fun! Because we treated these methods as a game, we expected to lose. These losses helped us try more. It was like playing a video game. Have you ever played something and lost that you felt even more fire to be better at it for the next round? That’s what a game does. And that’s why we need to treat our marketing efforts like a game.

Are you ready to get strapped in and enjoy the rollercoaster ride of the internet game?

Let’s go!