It’s kind of hard to take any SEO blog post seriously when they mention content corrections as part of their advice. We don’t know if these people actually have no clue that what they’re saying has nothing to do with SEO, or if they do but choose to scam you so you don’t become a competitor. We despise scammers, so we’re going to put them on blast right now.
Be aware of these click bait articles.
Scammy “SEO” Titles to Look Out For
“Get Your Website Ranked in 3 Easy Steps”
“H1 and H2 Are All That Matters”
“Optimize Websites to Rank at the Top”
“How to Write the Best SEO Content to Rank #1”
These seem easy, right? No. SEO is not easy. Let’s go through all of these and talk more about why they are going to mislead you and waste your time.
- Get Your Website Ranked in 3 Easy Steps
- Avoid anything that tells you SEO can be done in steps. There is no way SEO can help you if you follow a checklist because there is no checklist. It’s competitive. It involves a lot of strategic planning and updating. SEO is only for those who understand economics and sociology because everything you do in SEO has to do with how people spend their money and how they change their behavior throughout time. This means your work will vary and how you strategize will vary. One keyword today will not be working next season.
- H1 and H2 Are All That Matters
- One of our interview questions for people wanting to do SEO with us has to do with making sure they don’t say that having a proper Header 1 and 2 is key. Yes, making sure your title matches the topic of your article is important, but it is not a ranking factor. Why? Because it’s a title. It only tells search engines what you’re talking about, but if your page has no authority to it, it will be outranked by those talking about the same thing with authority. It’s a popularity contest.
- Optimize Websites to Rank at the Top
- Optimize meaning what, keyword stuffing? This is misleading because it tells you to find the keywords your target audience is looking for and then use them in your blog. The other problem with this is the use of AI. AI tends to add keywords in almost every sentence, making it overly optimized, which hurts any chance at ranking at all. And for one, that’s not even a ranking factor. You just need one anchor text with a link and that anchor text can be your targeted keyword about 60% of the time. You can use “click here” or “learn more” as an anchor text. Most people think optimization is all about meta descriptions, title tags, image alt text, and keyword stuffing. No. Those are tiny fractions and not what gets a site to rank, it merely tells search engines what your site is about – great for indexing, not for ranking.
- How to Write the Best SEO Content to Rank #1
- The first thing wrong with this is that there is no such thing as SEO content. Period. What people think is SEO content is the same as our third point: over optimization. That’s not SEO, that’s content development. Big difference. Still essential, not SEO. Search engines do not read your content. They don’t care if your article is written by a doctor or some small-time writer you hired at a cheap price.
Personally, we learned a lot from an actual SEO group who taught us the how to let go of the idea that content is not the crème de la crème. Let us assure you, it was a hard pill to swallow, but there is such a thing as good SEO and bad SEO. Don’t fall for the traps.
How to Do Good SEO
Since it is complex, we’re just going to tell you the basic concepts and recommend you look up anyone who says the same thing. You need to do the following:
- Get authoritative websites to link to your website, or your client’s site, that aren’t spammy with gambling, adult content, or written in other languages.
- Make sure your content written is good quality, meaning it makes sense, it’s on topic, it doesn’t have a link farm, there’s one keyword per post – but not all posts, and you don’t over optimize anchor texts.
- Make sure you update periodically to keep the site fresh
You can test this. You just have to look up any topic and scope through the sites that rank at the top, review their content. Try to find one that is written with low quality blog posts that is outranking a site with high quality content. This is enough proof to show you that it does not matter if you write well, optimize, or use the best pictures on the planet.
I hope that helps. You are more than welcome to comment or ask us questions. We know this is a lot to take in. We know people will get mad out there since they believe content is king. We don’t. We have proof. And once you’re red-pilled, you won’t go back to listening to all these scammers out there. You’ll be able to spot one with a single title.
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